Marketing Quotes

Marketing Quotes

If you want to be interesting, be interested.” -David Ogilvy

“It’s not creative unless it sells.” -David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” -David Ogilvy

“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” -David Ogilvy

“The consumer isn’t a moron; she is your wife.” -David Ogilvy

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” – David Ogilvy

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” – David Ogilvy

“If you can’t be brilliant, at least be memorable.” – David Ogilvy

“Don’t count the people that you reach, reach the people who count.” – David Ogilvy

“Where people aren’t having any fun, they seldom produce good work.” – David Ogilvy

“Creativity needs discipline and freedom.” – David Ogilvy

“You cannot bore people into buying your product; you can only interest them in buying it.” – David Ogilvy

“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy

“The public is more interested in personalities than in corporations.” – David Ogilvy

“You can never spend too much time thinking about, worrying about, caring about your people, because at the end of the day it’s only the people who matter. Nothing else.” – David Ogilvy

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” -David Ogilvy

“The most effective leader is the one who satisfies the psychological needs of his followers.” – David Ogilvy

“The headlines which work best are those which promise the reader a benefit.” -David Ogilvy

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” -David Ogilvy

“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” – David Ogilvy

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” -David Ogilvy

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